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NotionWeb Web Design, Trowbridge, Westbury, Warminster

SEO Writing: 8 Steps to Create Search-Optimised

1. Find a Winning Keyword

Before you start writing, identify a relevant keyword. Use tools like Keywords Explorer to discover terms related to your niche. Look for keywords that make sense for your website. For instance, if you run an online tea shop, targeting keywords like “best tea recommendations” could be beneficial. Remember, if no one is searching for your topic, even high rankings won’t bring traffic.

2. Understand Search Intent

Google aims to provide relevant results based on user intent. When you target a keyword, align your content with what searchers want. For example, if your keyword is “how to make money,” analyse the top-ranking pages. Despite the term “how to,” users are actually looking for a list of ways to save money. So, consider creating a listicle-style article.

3. Cover Everything Searchers Want to Know

Broadly aligning your content with search intent isn’t enough. Users expect comprehensive information. Google recommends substantial, complete descriptions. To discover important subtopics, analyse common keywords from top-ranking pages. For instance, if you’re writing about “inbound marketing,” consider including subheadings like:

  • What is inbound marketing?
  • Benefits of inbound marketing
  • Strategies for successful inbound campaigns

4. Craft an Engaging Introduction

Hook your readers from the start. A compelling introduction sets the tone for the entire article. Address the reader’s pain points or questions. Make them curious about what’s coming next.

5. Optimise Your Title and Meta Description

Your article’s title and meta description matter. Include your target keyword naturally in the title and craft a concise, enticing meta description. These elements impact click-through rates from search engine results pages (SERPs).

6. Use Subheadings and Bullet Points

Break down your content into digestible chunks. Subheadings and bullet points enhance readability. They also help search engines understand the structure of your article.

7. Write High-Quality Content

Quality matters more than quantity. Aim for well-researched, informative, and error-free content. Google rewards articles that provide value to readers.

8. Optimise Images and Alt Text

Images enhance user experience. Use relevant images and provide descriptive alt text. Alt text helps search engines understand the context of your images. At NotionWeb we can help you do this and give you pointers on how to do it.

Remember, SEO writing isn’t just about pleasing algorithms; it’s about creating valuable content that resonates with your audience. By following these steps, you’ll be well on your way to crafting search-optimised articles that both readers and Google will appreciates

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